Google Business Model and Scamper

Google Inc. is an American multinational corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Advertising revenues from AdWords generate almost all of the company’s profits.
The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company’s stake. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company’s mission statement from the outset was “to organize the world’s information and make it universally accessible and useful” and the company’s unofficial slogan is “Don’t be evil”. In 2006, the company moved to its current headquarters in Mountain View, California.
Google has been estimated to run over one million servers in data centers around the world, and process over one billion search requests and about twenty-four petabytes of user-generated data every day. One of the reasons Google’s rapid growth is due to their business model run and their SCAMPER. Marissa Mayer, the senior leader of Google’s business, defines the business model of Google basically breaks to a few points. But such innovation would make Google a leader on its business.
Google’s Business Model
Keep an intense focus on users.
This refers to the quote “If you don’t listen to them, someone else will”.
Give high quality, excited employees is the license to be creative.
Google has a policy for their employees, that 1/5 of their work time may be dedicated to explore ideas. This would later be a high investment of the time spent, as 1/5 of the generated ideas are used for product and services improvements and innovations.
Launch early and often,
As referred to the culture of “start-up” above, Google launches things earlier, and more often then any companies can think of. This culture of new product developments are on their terms of the head starter of the industry.
Tackle hard problems.
A problem is not hard when it is solved already, but when it remains persistent in a certain period of time, then the problem requires special attention. In Google’s case the senior leadership provides where technology is going, yet in this provision there would be problems for Google to solve. Pretty much the reason why Youtube was owned by Google.
Focus on how you can further advance your value promise
Speed is of the essence. Google is built upon the concept of speed. The fastest. Precious time is held for its preciousness. Save time, speed the processes up
Delight your customer
Offer the unexpected. Slip in some humors in all the seriousness. Google is playful of its users as much as it is playful to its employees. The search engine itself is filled with surprises, while the surprises may not be that delightful, it would at least show the company’s sense of humor.
Trust your users.
The crowd sourcing is in for Google’s advantage. Over 1 million people have made Google moved from 14 languages to 140.
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Google’s SCAMPER
Substitute.
Substitute the source of information data from conventional data storage to up to date online database so it can show the latest information and the news related to the search
Combine.
The search engine can combine with news web to tell the latest information
Adapt.
Google can adapt the pattern of the way customer use the search engine so Google save every search the customer make as the storage of customer
Modify.
Google modify the search engine that not only show the related web but also show the related news and video
Put to other users.
Google can be used by all the people before they leave home to check the weather and traffic jam before they leave their house
Eliminate.
Eliminate disturbing ads and web that contain viruses
Rearrange.
Rearrange the layout of Google to be more convenient
Sources: wikipedia.com, plantescompany.com, thenestweb.com, businessmodelgeneration.com
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